Product’s custom rigid packaging is a cross-functional and multi-dimensional aspect of marketing. It has become increasingly important in cost savings, and consumer needs satisfaction leading to substantial improvements in corporate profits. Since its inception, the role of packaging has evolved from that of protector to information provider and persuader. It is known as a persuader because many brands, marketing experts and rigid box manufacturers in the USA call packaging “the little salesman.”
The original and primary function of custom rigid packaging is to protect the product. However, it is now being used as an essential sales tool to grab consumers’ attention, describe the product and make the sale. By identifying brands, conveying information regarding price, quantity and quality, and providing information regarding ingredients and directions, product packaging now plays a vital role in product and brand promotion. When the packaging elements are analyzed, corporate social responsibility also plays a vital role in brand consolidation or brand attrition.
Custom Rigid Packaging and Environmental Sustainability
Ever since consumers have become more aware of environmental sustainability, certain non-socially responsible packaging practices are noticed and highlighted, resulting in a negative brand image. The wholesale rigid boxes are known to be environmentally friendly since they can be reused for various other purposes. Therefore many brands are opting for wholesale rigid boxes for their products. As the customers are becoming more aware of the social and environmental impact of their consumption, they are demanding more eco-friendly product packaging alternatives.
Elevate Your Brand Image through Rigid Boxes
Every industry has recognized the need for acting in a more socially responsible way. This includes improving the environmental impact of your brand, its products and services. As a brand, you can reap many benefits by fulfilling your corporate social responsibility. This can include more motivated employees, reliable stakeholder relations and most importantly, an extended base of loyal customers and improved reputation.
Custom rigid boxes can also be used as a medium to build your brand image. Your brand image is your consumers’ perceptions and associations about your brand. Brand image is an important clue. It is used by the consumers to infer information regarding the product’s quality and motivates their consumption tendencies. Emotionally, consumers are presumed to seek a relationship between their self-concept and the brand and product image. The total sensory experience of a brand is created through the custom rigid boxes. This experience creates an image in consumers’ minds, which ultimately inspires loyalty, builds trust, and enhances recognition.
Therefore, if a product’s packaging effectively entices your consumers to purchase the product, then the total sensory experience becomes an essential factor for the brand. The rigid box manufacturers USA provide recommendations about how the sensory experience of the packaging can be enhanced.
When your brand becomes socially responsible, the consumers have the instinct to align themselves to the products they use. A product invokes their emotional senses. The individual’s self-concept plays a significant role in choosing specific products. These outcomes are tokens that describe the customer individually to others. Consumers tend to develop preferences for particular brands which match their preferences or enhance their self-image. Products provide a means for self-expression. The Packaging Republic’s team believes that the effective packaging of products is vital as it conveys the brand image to the consumers. Also, the interaction of the buyer’s personality and the image of the purchased product often influence consumer buying behavior.
